Open your heart to SciFi

Created by BTEC Euro RSCG this integrated marketing campaign was based around 10 alien children who had been abandoned on earth (specifically in Paris). Both fans and non fans where encouraged to search for these alien children toys by following clues on the SciFi channel website, radio, poster and television adverts, each of which would net the rescuer £460. When the 9th alien was found a TV advert ,in the style of a distress call, was released indicating the location of the final, abused and lonely orphan alien.

 

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