The Re-branding of Clockwork Dragon

This is something that has been bugging me for a long time. Since i started clockworkdragon.co.uk i have tried to create a brand but so far i have just furiously mashed together colours and images in the hope of creating something palatable. However, finally after using the process gained through attempted crowd source logo creation ( a truly horrible experience) and with a little help from behance.com i have managed to produce a brand. I hope you enjoy..

First i chose the typeface. This was a very important step as the words in the logo are 90% of the overall logo. I also had to find something that i felt would fit in with my brand (professional and creative).

From there i had to develop the actual logo. After playing around for a few hours i managed to find the right layout for the text and logo, again thank you to behance.com for the inspiration.

Following which i chose my brand colours.

 

 

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