TED 2012 Ads Worth Spreading Marketing Challenge

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TED is a nonprofit organisation dedicated to spreading ideas. It provides a host of free TED talks videos, TED conferences and competitions with the help of inspired thinkers and TED’s very own community.

Their ‘Ads Worth Spreading‘ initiative was set up to recognise and reward creative, intelligent and thought provoking ads that people want to see and share with their friends. In areas such as story telling, brand bravery, creative wonder and social good only 10 ,out of 1000 ads, where chosen.

I personally advocate this type of marketing and i would like to see more of it conducted in this very manner. Advertising that invites you to join in rather than shouting in your face.

Back to the start

This is a simple yet moving film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

 Engagement Citoyen

With the Arab spring a hot talking point at the moment this campaign is truly radical. Just before Tunisia was set to vote polls indicated that only 55% intended to vote, thus going against  the goals of the revolution. To try reawaken this political engagement the Tunisian NGO Engagement Citoyen erected a large poster of the ex-dictator. When the poster was torn down by anger onlookers it reveailed a simple message “beware the dictator can return- on Oct 23, VOTE”.

Sharpie Coffee Cup to Canvas

NTT DoCoMo “Xylophone”


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