Facebook Bracelets and other creative social media campaigns

Creative Social Media Campaigns  Social media sites such as Twitter, Facebook, Youtube and Foursquare provide a huge audience for marketers to talk to. I’m sure you’v seen the company group pages and the print ads directing you towards those groups but what then? All to often businesses fail to interact with their audience. However, not … Continue reading

3D Tigers and Moving Walls

Projection Mapping Marketing Projection mapping a new source of marketing communication that allows buildings to move, transform and communicate with audiences. By projecting high definition images onto the walls of building marketers  engage their audience with colours, sounds and even the story’s of ACDC and Vodafone. The whole event  leaves the audience gasping with disbelief all the while … Continue reading

Marketing The Avengers Movie

The Avengers Movie Marketing  For many comic fans, geeks and moviegoers the upcoming Avengers movie is one of the most anticipated movies in 2012. With so many previous comic book movies failing to make the grade (anyone remember green lantern?) what has made this movie so different? What makes the Avengers movie (which ties in … Continue reading

Add Depth To Your Ad with QR Codes

QR codes (quick response codes) is the latest tool in the marketing weapons arsenal. These bar code looking squares have become a popular form of promotion due to their quick response and large storage capacity. QR codes act as a link between the business and the viewer and they have been used for coupons, storefront signs, adverts and … Continue reading

Superbowl commercials 2012

Superbowl XLVI (46)  The Superbowl, the US National Football League championship , is probably the most watched show on tv with around 111 million viewers which is probably why on average it costs $3.5 million for a 30 second spot. However, the  commercials placed are some of the most creative and entertaining (at $3.5 million they would have to … Continue reading

Potato sacks and Portals: Portal 2 marketing

Portal 2 marketing 2011- Valve and various contributors In the wake of an exceptional game comes a down right masterpiece of marketing. Valve, the creators of the portal franchise, deserve nothing short of a diamond encrusted medal for producing some of the greatest games and most in depth marketing campaigns. The client Valve is a video game company that started with … Continue reading

Open your heart to SciFi

Created by BTEC Euro RSCG this integrated marketing campaign was based around 10 alien children who had been abandoned on earth (specifically in Paris). Both fans and non fans where encouraged to search for these alien children toys by following clues on the SciFi channel website, radio, poster and television adverts, each of which would net … Continue reading

The Launch of Halo 2: The i love bees marketing campaign

The year is 2552 and an AI named “Melissa” , originally a SPARTAN-II washout called Yasmine Zaman, is operating the stealth ship Apocalypso.  During slipspace travel,after locating a Forerunner artifact, an enormous explosion caused by the artifact part of Melissa to 2004 landing on the ilovebees website. This is where the story begins… The client The “I love bees” … Continue reading