Subservient Chicken

BK-Have a subservient chicken do it your way! 2005- Crispin Porter + Bogusky and The Barbarian Group Subservient Chicken has become the textbook example of a success viral marketing campaign, still number one after all these years. The client Burger King was looking for something a bit more creative in a bid to bump up their chicken burger sales. Burger King … Continue reading

Halo Reach for the movies

Transferring successful and cherished video game brands to the big screen often ends in a big pile of steaming failure, with their original quality’s being completely lost . Prince of Persia, Mortal Kombat, Lara Croft and Resident Evil to name a few. However the marketing for Halo Reach has provided an interesting case as to what the Halo series would look like as … Continue reading

Marketing The Avengers Movie

The Avengers Movie Marketing  For many comic fans, geeks and moviegoers the upcoming Avengers movie is one of the most anticipated movies in 2012. With so many previous comic book movies failing to make the grade (anyone remember green lantern?) what has made this movie so different? What makes the Avengers movie (which ties in … Continue reading

Is your brand Old Spice or New Spice?

The Re-brand of Old Spice  Is your brand a shiny, new baby spice brand?  or could it possibly could  be a posh spice brand?  whatever the brand eventually they all become Old Spice. This is the very position Procter and Gamble found themselves in with their grooming product range called “Old Spice”. The Old Spice brand needed jump start into the modern age … Continue reading

Superbowl commercials 2012

Superbowl XLVI (46)  The Superbowl, the US National Football League championship , is probably the most watched show on tv with around 111 million viewers which is probably why on average it costs $3.5 million for a 30 second spot. However, the  commercials placed are some of the most creative and entertaining (at $3.5 million they would have to … Continue reading

Lets Believe in Halo 3 : Microsoft's Halo 3 Advert

Halo 3 believe is an emotionally engaging and a creative marvel The Halo series has produced some fantastic pieces of integrated marketing over the years. For the launch of Halo 3 Mcann Worldgroup and T.A.G produced a magnificently detailed and emotionally stirring 30ft by 40ft  diorama featuring an invasion of earth. What is even more remarkable and what differentiates the halo 3 believe … Continue reading

Open your heart to SciFi

Created by BTEC Euro RSCG this integrated marketing campaign was based around 10 alien children who had been abandoned on earth (specifically in Paris). Both fans and non fans where encouraged to search for these alien children toys by following clues on the SciFi channel website, radio, poster and television adverts, each of which would net … Continue reading