Kony 2012

Kony 2012 A social campaign, thrust upon the world by its author Jason Russell,  to capture Joseph Kony has gone viral , gaining over 38 million views insince March 5th 2012 (just 4 days! ) However, the video has also drawn in a host of criticisms ranging from its finances to its fundamental objectives. The 30 … Continue reading

Potato sacks and Portals: Portal 2 marketing

Portal 2 marketing 2011- Valve and various contributors In the wake of an exceptional game comes a down right masterpiece of marketing. Valve, the creators of the portal franchise, deserve nothing short of a diamond encrusted medal for producing some of the greatest games and most in depth marketing campaigns. The client Valve is a video game company that started with … Continue reading

Lets Believe in Halo 3 : Microsoft's Halo 3 Advert

Halo 3 believe is an emotionally engaging and a creative marvel The Halo series has produced some fantastic pieces of integrated marketing over the years. For the launch of Halo 3 Mcann Worldgroup and T.A.G produced a magnificently detailed and emotionally stirring 30ft by 40ft  diorama featuring an invasion of earth. What is even more remarkable and what differentiates the halo 3 believe … Continue reading